The new data that has been released today by FIFA, and has revealed that the most engaging FIFA World Cup in history is the Russia 2018. Over 7.5 billion fan engagements across all FIFA digital platforms had record-breaking interest from fans online during the World Cup.
FIFA introduced a broader, a new bespoke app and more interactive coverage on social media, so this all-new digital initiatives and innovations gave completely different and innovative new visual stories approach delivered by the 32 reporters for the 32 competing teams. This innovations and approach played a key role in giving the fans more opportunities to follow, connect and engage with all the breaking news and with the latest action from across the tournament.
Through a new customer service function, FIFA’s social media generated over 580 million interactions and that means increased responsiveness and extended the number of followers to more than 128 million.
The stunning images from across the 11 Host Cities have led to growth and deepening of engagement of all official FIFA digital platforms. The videos that have been posted on the same channels reached over 1.25 billion video views, with more than four million new subscribers to FIFA’s YouTube channel.
FIFA.com was ranked as the number one football site in the world while the FIFA official app becomes the number one sports app in over 128 countries for the tournaments.
The interactive games that FIFA also generates, such as Panini Digital Sticker Album presented by Coca-Cola, Mc Donald’s FIFA World Cup Fantasy and Hyundai’s FIFA World Cup Match Predictor have generated huge fan engagement, over 25 million fans taking part in this apps.
Through the official Russian VKontakte account, FIFA also expanded the coverage to the newer audiences which have passed the number of one million followers during the tournament. Beside VKontakte, WeChat and Weibo (Chinese app) were used apps in association with FIFA.